After eight years of growth and evolution, we’re thrilled to unveil a fresh look for our brand, along with an updated website and a brand-new blog. This rebranding marks a key milestone in Mimiquate’s journey, helping us better communicate who we are today and share more about what excites us—especially the projects and events we’re involved in.

When Marcelo and I first founded Mimiquate, it was just the two of us. Our goal back then was simple: create a brand that looked great online and could be easily shown to potential clients as we traveled to conferences. It was essential that the brand reflected our commitment to adapting to our clients’ needs—something we still prioritize today.

One of the things we loved most was our original mascot, the chameleon. It wasn’t just a fun symbol; it represented our core value—adaptability to our clients. Just like a chameleon changes its colors to fit its environment, we prided ourselves on being flexible and responsive to the challenges and requirements our clients presented. However, as time passed, we realized that while the mascot worked well digitally, it became tricky to use in other formats like print. Logos were more complex back then, but the industry has since shifted towards simplicity.

We took a practical approach to our first website, too. Using a $20 template from an online gallery, we customized it to fit our needs. At the time, it was the perfect solution: affordable, quick, and functional, with a fantastic return on investment for our young company.

As Mimiquate grew, balancing branding with the demands of the business became more difficult. Both Marcelo and I were coding full-time, so naturally, marketing efforts took a back seat. Now, eight years later, with a team of 30, we finally have the opportunity to focus more strategically on enhancing the company’s image.

Our original brand started to feel outdated, especially with the industry trend toward cleaner, more modern designs. What once symbolized our adaptability began to feel too complex. So, we knew it was time for a refresh.

For this redesign, we chose to work with the creators of our original brand, Barbudo Estudio, because of the great experience we had with them before. This time, we wanted a more modern, approachable look that reflects our growth while staying true to our core values.

A key difference with this rebrand is that we involved our entire team in the process. As Mimiquate has expanded, we felt it was important for the brand to represent all of us, not just the founders. The result is a fresh, unified look that we’re all proud to share.

Our rebranding didn’t stop at just the logo. We also set out to completely redesign our website to better showcase who we are today and the work we do. To bring this vision to life, we teamed up with our friends at Purple Bunny, who handled everything from design to copy and implementation.

One of the most exciting aspects of the new website is the launch of our blog. We’ll use this space to dive into technical content, share updates on the events we organize and sponsor—including the Elixir Montevideo meetup—and talk about other company-related initiatives. We’re excited to connect with our community in a more personal way through these posts.

Mimiquate's New Look and Blog

At Mimiquate, we are strong believers in the power of in-person community events. There's something unique about being physically present that fosters unity, collaboration, and shared enthusiasm. Over the years, we have seen how events like ElixirConf serve as the heart of the Elixir community, connecting developers, companies, and enthusiasts alike. That’s why, for several years now, we’ve proudly sponsored ElixirConf—and 2024 was no different.

ElixirConf 2024 – More Like LivebookConf!

This year’s conference had us joking that it felt like "LivebookConf," with so much focus on livebooks and their ever-growing influence in the Elixir ecosystem. But in all seriousness, the event was packed with inspiring talks, groundbreaking projects, and fascinating use cases that show the continued evolution of Elixir and its community.

The keynotes were, as always, the heartbeat of the conference, offering deep insights and new perspectives. Here are a few standouts:

: These two titans showcased how to spin up 

 machines to perform parallel machine learning tasks, leveraging Elixir for a seamless experience. This method, coupled with the power of Livebook, opens up exciting possibilities for data scientists experimenting with new models. The prospect of bringing Elixir closer to the world of data science is an exciting development!

: Theo’s talk brought a fresh breeze to the ElixirConf stage. Coming from the JavaScript community, Theo’s presence was a nice reminder of how valuable cross-community dialogue can be. His talk was personal, yet relatable to developers from all backgrounds, and his insights bridged the gap between Elixir and the wider programming world.

: José never disappoints. This year, he reflected on 20 years of web development history while also looking ahead at what's to come. One of the most intriguing parts of his talk was an experimental project (now archived) that explored syncing frontend and backend changes through database replication, offering an alternative to LiveView that collapses layers in a new way. It was thought-provoking, even if the project was just an experiment.

: Closing the conference with an inspiring talk, Justin Schneck explored the potential of household technology and how we can leverage it to enhance mental health. His message was not only technically impressive but also a reminder of the broader, positive impact technology can have on our daily lives.

Beyond the keynotes, there were plenty of other excellent talks to check out, especially if you missed the event:

: These talks demonstrated the growing versatility of Livebook in experimentation, teaching, and more.

: Guillaume took us through a live demonstration of building out Elixir’s type system. It was fascinating to watch such an intricate process unfold live on stage.

: Chris’s deep dive into working with Materialized Views in Ecto brought some exciting database concepts to the forefront of the conference.

: Their talk on how Elixir developers can engineer their career progression and promotions was both practical and motivating—great for anyone looking to level up their career.

: Wojtek’s session on rapid prototyping in Elixir was packed with useful takeaways for developers looking to get the most out of their projects quickly.

As always, we’re already looking forward to next year’s ElixirConf. It’s such an important event for us, and we plan on continuing to sponsor and support it. I’ll be there with my instant camera again, capturing memories and making new friends.

One thing we hope to see more of in the future is a more welcoming atmosphere for people outside the Elixir community. Bringing fresh perspectives, like Theo’s, is invaluable, and we’d love to see even more diverse voices at these events.

Mimiquate Blog

Mimiquate's New Look and Blog

Mimiquate's New Look and Blog

Recap ElixirConf 2024